Anytime Anywhere

Running a home business from anywhere is all about being able to do what you want when you want which includes work. Being able to create a banner in minutes means that while your sitting at the airport, coffee shop or the park you can create a banner if you have a laptop and internet access.

This video teaches banner creation with a tool called MyBannerMaker.com but be sure to visit the site and see some of the exceptional banners created with this tool. Quick, easy to understand and powerful, this tool puts the capability to finish a creative product in the hands of the entrepreneur who imagined the product.

Outsourcing will never go away but we work with a constant stream of people who are just getting started that need to know there are options out there… powerful options to do some really good work without paying someone else to do it; and waiting for them to finish it.

Banner marketing continues to be one of the most effective skills an internet marketing professional can learn and apply. An effective banner that draws quality traffic needs no maintenance; just set it and forget it.

Whether you decide to have banners created for you or learn to do it yourself this knowledge is valuable to everyone who doesn’t have that option. Besides… making banners is fun.

I hope you find this information useful. Please leave comments or questions below and as always… Read It (or watch it) Feed It & Tweet It!

Living an Inspired Life Will Inspire Others…

Proper motivation is necessary to becoming a leader. True leadership respects the source and flow of motivation and maintains balance by ensuring the wells that feed the fountains never run dry.
Motivation is the greatest force behind true leadership and becoming a leader requires knowing where motivation begins and how it flows.

Becoming a leader involves understanding that these fountains contain the water you must drink from; they must never run dry.

The term ‘self made’ is incongruous with what really happens on the road to success. Successful entrepreneurs need the motivational influences outside of themselves in proper balance and alignment.

The 5 Fountains of Motivation

This list is created in order and each fountain fills the next:

1.    Spiritual motivation
2.    Professional motivation
3.    Personal motivation
4.    Social motivation
5.    Charitable motivation

These fountains spring from the wells that supply the waters of motivation. Leadership flourishes or withers depending upon the depth of each well.

Spiritual Motivation

You may or may not resonate with the most powerful motivational force in existence but people of faith have an advantage when it comes to leadership.

People who learn to worship a perfect leader that cannot be equaled are drawn toward a level of perfection they can never attain. This is motivation at its zenith; the well that never runs dry.

Simply trying to wrap your mind around the infinite will motivate you to get creative. The farther you look outward into space or inward toward subatomic particles your mind is flooded with inspiration and flows freely.

Professional Motivation

When you’re already aiming for a standard, higher than any human standard, professional conduct and integrity will define your business affairs. Your posture as a leader is subjective to and reflects a higher authority.

You begin to see the flow of motivation from a continuous eternal source that is able to fill every other well of motivation.

Your drive to provide the best possible product or service continuously feeds your sense of purpose and meaning.

Personal Motivation

If you find yourself unmotivated or lethargic you should always check the first two wells. Leaders know how to keep their tanks full.

Personal motivation is an extension of a greater purpose and should not be treated as your primary focus. You are inspired and become an inspiration because you are fed and therefore can feed.

We are not meant to be on the top rung. It is a precarious position that is not only self-destructive but affects the wells that actually do lie below us.

Social Motivation

Personal motivation feeds self assurance but if you allow social motivation to fill that tank you subject yourself to peer pressure. Leaders don’t follow the crowd.

Placing the emphasis on what people want above our personal, professional or spiritual integrity is a dangerous proposition. What people want isn’t always what’s best for them and following this cycle leads to costly consequences.

The want for cheaper food leads to poor nutrition, which leads to weakness, illness and disease; society doesn’t always want what it should. A leader is socially motivated based upon the greater good and draws from the previous three wells to meet specific needs.

Charitable Motivation

When you’ve maintained the wells from which motivation springs the end result is abundance of both time and resources. Charity is dependent upon leaders who can optimize schedules and finances.

You can see evidence of improper motivation in landfills strewn with stuff that was purchased and discarded. Shortages in food banks and escalating debt are also signs that motivation is unbalanced.

If you arrive at the point of wanting to give but have nothing to give it is never because of a lack of charitable motivation. Becoming a leader by following this pattern means your capacity to give will always increase.

Please feel free to share this post with anyone you know that might benefit… let me know what you think… and… Read It, Feed It & Tweet It!

Leading With Value…

Information product marketing is a full time business for many entrepreneurs but every business owner should include this step in their business game plan. Selling mid range and high end information products and services can generate significant profit. It also builds congruency between your free offers and your primary business.

The 3rd step of the home business game plan elevates information product marketing to a whole new level. Mid and high end products:

1.    Can be priced from hundreds to thousands of dollars
2.    Can be either one time purchases, ongoing courses or memberships
3.    Establish you and your brand as experts within your niche

Entrepreneurs discover quickly how hungry they are for success when they reach this stage. Info product creation at this stage demands a unique selling proposition (USP) and hard work.

Your USP

Your mid range and high end product must still address an urgent problem that is clearly felt by your niche. Defining that problem is the first part of your USP; presenting it is the other.

Presenting your product in a way that makes it impossible to refuse requires a user friendly proposition.

Money Back Guarantee

You enter the process to create an info product because you already know that it works. Guaranteeing your product actually brands you together with your offer.

The guarantee also removes prospective customers from even a hint of buyer’s remorse. State your guarantee emphatically.

Perceived Passion

Entrepreneurs graduate at this stage of the game plan from perceived value to perceived passion. Your information products and services reflect your deep felt convictions and beliefs.

Here the transparency of your business ethic offers unmistakable proof that what you offer is worth far more than you’re asking.

Information products typically reduce extensive education to the nuts and bolts of what must be done to achieve a specific desired result.

Not The Final Step

Successful business owners don’t stop learning. They never stop buying books, attending conferences, forming mastermind groups or consuming info products.

This step is necessary for the professional that creates the product and those that buy the product. It isn’t the final step.

Your Sales Page

The sales page should reflect exactly how your product will solve an urgent problem. It should detail the value of the benefits that can be expected. It should feed off of the urgency of the problem with a passionate appeal to both intellect and imagination.

The vision you’ll be selling is one you’ve already seen. Describe it by telling the story of how this revelation has impacted you and others if you’ve managed to gain social proof.

We’d love to hear how this has helped so please leave comments and… Read It, Feed It & Tweet It!

The 2nd step in your home business game plan requires info product creation for what we call a low cost item. This establishes the entrepreneur as being:

1.    Passionate about the needs within their niche
2.    Committed to delivering valuable resources
3.    Capable in their leadership role (confident enough to charge money)

Information product marketing is everywhere and thanks to the internet the process from idea to first sale is fast and easy.

Your low cost information products and services should be simple and congruent with any free products you’ve created. They should step up and deliver more by offering a specific solution to an urgent problem.

Step 1: Identify An Urgent Problem Within Your Niche

This could be one of the first issues you had to overcome when starting your business. You may have done everything correctly or you may have faced issues that complicated matters.

All of your experiences are valuable to someone who’s never had them especially if they’re about to go through the same trials. Your perspective is unique because it gives others who will come behind you a glimpse into the future.

Step 2: Formulate The Problem/Solution Syntax

This process actually pulls together most of the info product creation details which is why entrepreneurs should always keep wisdom journals.

Once you learn how valuable problems actually are you’ll begin to look at them as opportunities for profit. It goes against common sense to look for challenges and difficulties but reality pays handsomely to the one who prevails.

Everyone resonates with an unquestionable conclusion. If your solution works it can be backed up with a guarantee or promise.

Step 3: Frame The Solution With Benefits

One of the greatest incentives to create info products is also the incentive to buy them… they save time.

If I have a choice between reading an info product that promises to help me setup an account at xyz.com following a step by step process or going to xyz.com and trying to figure it out myself…

Saving time is only one of thousands of possible benefits that information products offer. This is why an understanding of your niche will prove vital because you’ll know exactly what they consider the ‘BEST’ benefits.

Even listing the benefits you’re looking for yourself can begin to frame an information product or service. Wherever you decide to start, you’re only two steps away from creating your first info product.

It’s Not What I Do…

It’s who I am.

When you realize the freedom that comes from a fully automated online home business… work gets really exciting… even thrilling;)

I knew we would be bringing the video camera to the amusement park because having video capability with me at all times is part of this lifestyle. It wasn’t until the long drive there that this idea for a video came to me.

My idea of combining work and pleasure… Trying To Hold A Video Camera While Riding A Roller Coaster!

I won’t say, “Don’t try this at home!” (unless you have a rickety wooden roller coaster) but I will say this, “Wear a wrist strap!”

You Call This Work?

Seriously when you love what you’re doing it’ll never feel like work. Choices have never been more robust for anyone thinking of starting a home business so finding what really excites you should be the first goal.

When I think about the things that just leave us flat out exhausted (like going shopping with 5 girls) it’s usually something that we simply love doing. The exhaustion is typically caused by never saying, Enough!

Not only can’t I stop doing what I love to do… I don’t really want to. When what you do becomes who you are all of life coalesces into a seamless river of fluid excitement and fulfillment.

If this touches you, encourages you, prods you… stay tuned!

Leave comments… funny stories… and of course;) Read It, Feed It & Tweet It… oh and watch it again!

Database of Friends

Leading with value breeds valuable leads. The key to building a list is to know who you want to attract and then developing relationships based upon providing valuable content.

These 7 steps outline the absolute essentials of email list building. This is actually part 1 of a 7 part ‘Home Business Game Plan’ that is used by the top 1% of online home business owners.

1. Define Your Niche

When it comes to building lists you want to keep distinct groups under exacting titles. Building a list of people interested in healthy living may contain several smaller lists with more focused niche groups.

2. Craft or Design a Gift

Now that you fully know your niche group you know what they need and want… so give it to them. Everyone is attracted to a free offer.

3. Write About It

Creating articles and Blog posts increases awareness of the unique gift you have. It also produces curiosity because your niche already has an interest.

4. Video About It

One of the greatest email list building techniques is to show your niche exactly what you have to offer and tell them where they can go to sign up.

5. Introduce It in Online Forums

Once considered one of the list building secrets, forums are an opportunity to introduce a gift which meets an exact need. Forums also help you better understand and bond with your niche.

6. Socialize

Social networks allow you to build a list inside their communities. Think about your friends on any social network as an extension of your list and allow them to sign up for your free offer inside that social environment.

7. Advertise

No other single method can build a list for you faster than placing ads that your niche will respond to. Ads that offer free gifts to people who want them are electric.

If you find this helpful tell us about it. Read It, Feed It & Tweet It!

Planning To Succeed

I have nothing against business owners who lead with their primary company or market affiliate products out of the gate but this home business game plan is clearly the choice for the top 1% earners in the world of online home business.

So much depends upon forming a relationship with our followers online.

What we lead with is not only important if we want to attract people to us but also if we want to extend that relationship.

More and More Everyday

Thousands are getting into home business. Millions are waiting on the sidelines ready to get in the game… waiting for a real game plan.

New online home business owners need coaching, mentoring and a solid game plan.

It’s getting to the point where screening is becoming critical because while helping others succeed always helps our business efforts, it takes time and energy. You have to choose who to invest in very carefully.

Sharing The Plan

This concept has been revealed to me by many different people in a variety of ways.

My latest video is one of the ways I share this game plan.

If you find this helpful please let me know… if you know someone who is interested by all means share it with them… and as always; READ IT, FEED IT & TWEET IT!

How About We Break It Down

I love when people ask questions especially when I know the answer. Most of the time the questions aren’t as clear as the apparent frustration around trying to make blogging easy.

However it is just as easy to confuse someone with the answer as it was for them to form the question. Until we stand on common ground relating anything is difficult.

So rather than starting from, “What I really want to do is…” I decided to begin with, “This is this and that is that.”

From Slide Show to Webinar to Ebook

It really is boring for me to read which means when I actually do the webinar I’m really gonna have to spice it up.

Professionals don’t fall asleep in front of the class.

I did it because I’ve never seen the dashboard on WordPress laid out in order and explained.

I included pictures (doesn’t mean it’s any more exciting) so that people can jump from the book to their Blog and really appreciate what they’re doing.

How Do You Make Blogging Exciting?

It was exciting for me after I learned to make blogging easy.

Until you get comfortable with something new you won’t be able to poor your passion and personality into it.

So while the Ebook and the Slide Show seem kind of dry I’m going to feed of the groundswell of enthusiasm from all who attend the live webinar next week.

In the meantime you can follow the links above to look at ‘WordPress Basics’ and tell me what you think.

If you know someone that is just starting out by all means share it with them and tell them to leave comments here.

Read It, Feed It & Tweet It!

Good Advice I Receive… Good Advice I Share

I just got off a training call and a well respected source made a great, boiled down, basic as basic can get observation of what a working internet business model looks like.

• Having control over your lead flow (owning the list you generate from a constant source of traffic)
• Having a marketing funnel that converts

Until those two elements are functioning you won’t have an online business. All of your efforts and energy should be focused on those two aspects.

Beyond that everything else is a matter of what type of business you’re in or want to create.

The traffic source should yield leads or prospects within the niche that fits your business. The funnel should effortlessly convert leads to clients, customers or business partners.

Simple, sound and profound. I’d love to hear what you think of this and again if you know anyone that can benefit from this information> Read It, Feed It and Tweet It!

Click It Again

“Increase conversions by cutting and pasting my ad copy?”

I know it sounds simple. Let me explain.

When I first heard about this technique I knew it would work because it held to all the rules about congruency. You see those rules were written for the sake of the searcher and searchers hate tangents.

If someone hits one of your ads and clicks they’ve confirmed they like your ad copy. Unless you just had a great picture on your banner ad and they clicked it to see more.

Won’t the same copy lead a greater percentage to click again, only this time after the opt in?

Congruency Matters

One thing I didn’t mention in the video (oh yeah there’s a video) is that if you frame the landing page around the ad copy it’ll be even easier to stay on target.

So split testing and tracking will tell you a lot but if all you know is that the ratio isn’t satisfactory… compare the landing page to the ad copy again.

If you like this concept please tell me and share it with your friends. Read It, Feed It and Tweet It…