Using Direct Response Marketing For Network Marketing

direct marketing, direct response marketing, internet marketing, Leadership, Marketing, Network Marketing, online business world 1 Response »

Oct 102011

Direct Response Marketing and The Marketing Funnel

Every network marketer is continually looking to build networks within networks and direct response marketing is process for building them. This principle is logically sound because people are more productive working with people who share similar passions.

Whether those efforts are based on a new product release or a completely new business venture they’re reflected in a marketing funnel of any size and at any level.

At the top of our marketing funnel we’re looking for people who are interested in the online business world. That’s a broad niche but a niche nonetheless because everyone we find on the internet isn’t interested in doing business there.

Direct Response Marketing and Niche Marketing

Permission based marketing is accomplished when people choose to be courted as a lead or prospect. Direct response marketing begins before an individual first decides to be courted and continues until they sever the relationship.

The broadest niche is usually filled from responses to online content or ads at which point they become leads. Network marketing depends upon a steady flow of these leads even though many of them never buy or join your business.

The next response either through phone or email will determine if a lead becomes part of a smaller network or not. This process is the same if your lead list is 100 or 10,000 and continues as long as you have something new to offer (which in well developed funnels can be endless).

New Offers – Direct Response Marketing to your Existing Network

In the same way you would build a smaller network from a larger network, you would present new offers to appropriate networks. Sales and business building should always follow the response back to an offer and be directed to just those who welcome that courtship.

A gentleman used to ask permission from a lady’s parents and then the lady herself prior to courting her. Even if he’s the prince protocol must be maintained.

The quickest way to dissolve a network is to pitch them endlessly about every little thing you or some affiliate has available. Always asking permission at every stage of the marketing funnel engages the decision making process of your prospects; true leaders are also decision makers.

Teaching and Training – Direct Response Marketing and Leadership

Here’s another principle related to network marketing. Every network marketer leads a team of leaders.

Leadership is always a high priority for teaching and training. Everyone in the network knows how they arrived there and what is required of them provided they were engaged in the direct response marketing process.

Knowing why the process is important also helps preserve the integrity of the network. Learning how direct response marking works is far easier when you were a willing participant in that process, and easier to teach others as well.

Comments and questions are always encouraged. Thanks in advance for sharing.

Information Product Marketing

direct marketing, entrepreneur, home business, internet marketing No Responses »

Jul 202010

Leading With Value…

Information product marketing is a full time business for many entrepreneurs but every business owner should include this step in their business game plan. Selling mid range and high end information products and services can generate significant profit. It also builds congruency between your free offers and your primary business.

The 3rd step of the home business game plan elevates information product marketing to a whole new level. Mid and high end products:

1.   Can be priced from hundreds to thousands of dollars
2.   Can be either one time purchases, ongoing courses or memberships
3.    Establish you and your brand as experts within your niche

Entrepreneurs discover quickly how hungry they are for success when they reach this stage. Info product creation at this stage demands a unique selling proposition (USP) and hard work.

Your USP

Your mid range and high end product must still address an urgent problem that is clearly felt by your niche. Defining that problem is the first part of your USP; presenting it is the other.

Presenting your product in a way that makes it impossible to refuse requires a user friendly proposition.

Money Back Guarantee

You enter the process to create an info product because you already know that it works. Guaranteeing your product actually brands you together with your offer.

The guarantee also removes prospective customers from even a hint of buyer’s remorse. State your guarantee emphatically.

Perceived Passion

Entrepreneurs graduate at this stage of the game plan from perceived value to perceived passion. Your information products and services reflect your deep felt convictions and beliefs.

Here the transparency of your business ethic offers unmistakable proof that what you offer is worth far more than you’re asking.

Information products typically reduce extensive education to the nuts and bolts of what must be done to achieve a specific desired result.

Not The Final Step

Successful business owners don’t stop learning. They never stop buying books, attending conferences, forming mastermind groups or consuming info products.

This step is necessary for the professional that creates the product and those that buy the product. It isn’t the final step.

Your Sales Page

The sales page should reflect exactly how your product will solve an urgent problem. It should detail the value of the benefits that can be expected. It should feed off of the urgency of the problem with a passionate appeal to both intellect and imagination.

The vision you’ll be selling is one you’ve already seen. Describe it by telling the story of how this revelation has impacted you and others if you’ve managed to gain social proof.

We’d love to hear how this has helped so please leave comments and… Read It, Feed It & Tweet It!

First 3 Steps To Creating Your Info Product

direct marketing, entrepreneur, home business, internet marketing, Leadership 7 Responses »

Jul 192010

The 2nd step in your home business game plan requires creating your info product for what we call a low cost item. This establishes the entrepreneur as being:

1.   Passionate about the needs within their niche
2.   Committed to delivering valuable resources
3.   Capable in their leadership role (confident sales enough to charge money)

Information product marketing is everywhere and thanks to the internet buy the process from idea to first sale is fast and easy.

Your low cost information products and services should be simple and congruent with any free products you’ve created. They should step up and deliver more by offering a specific solution to an urgent problem.

Step 1: Identify An Urgent Problem Within Your Niche

This could be one of the first issues you had to overcome when starting your business. You may have done everything correctly or you may have faced issues that complicated matters.

All of your experiences are valuable to someone who’s never had them especially if they’re about to go through the same trials. Your perspective is unique because it gives others who will come behind you a glimpse into the future.

Step 2: Formulate The Problem/Solution Syntax

This process actually pulls together most of the info product creation details which is why entrepreneurs should always keep wisdom journals.

Once you learn how valuable problems actually are you’ll begin to look at them as opportunities for profit. It goes against common sense to look for challenges and difficulties but reality pays handsomely to the one who prevails.

Everyone resonates with an unquestionable conclusion. If your solution works it can be backed up with a guarantee or promise.

Step 3: Frame The Solution With Benefits

One of the greatest incentives to create info products is also the incentive to buy them… they save time.

If I have a choice between reading an info product that promises to help me setup an account at xyz.com following a step by step process or going to xyz.com and trying to figure it out myself…

Saving time is only one of thousands of possible benefits that information products offer. This is why an understanding of your niche will prove vital because you’ll know exactly what they consider the ‘BEST’ benefits.

Even listing the benefits you’re looking for yourself can begin to frame an information product or service. Wherever you decide to start, you’re only two steps away from creating your first info product.

Master Marketing Event Live

direct marketing, entrepreneur, Leadership, Marketing 1 Response »

Apr 032010

Live and in Person

The Master Marketing Event this week was a tremendous success. Visionary entrepreneurs from around the globe gathered to feast on the knowledge and experience of the best of the best.

I can’t possibly describe the impact this experience has had upon me. The best internet marketers from Carbon Copy Pro got together in the breathtaking setting in Boca Raton, FL to hold an event full of excitement and surprises.

This price video will give a little taste of what it’s like to spend time in an impressive environment with the top leadership in our community while they deliver first hand expert knowledge of direct marketing techniques and industry insight.

Have You Plugged Into an Internet Marketing System?

direct marketing, entrepreneur, Internet Business Model, Marketing, Network Marketing, The Power Of The Internet 8 Responses »

Mar 262010

Plugging In vs. Standing Alone

The marketing system you choose to plug into should definitely take you further than if you tried to master every aspect of doing business online alone.

From marketing techniques to advanced business strategies it just makes more sense to work with professionals.

When I first got plugged in it reminded me of the incredible variety of sounds that can be created with an ordinary acoustic guitar and a modeling amplifier.

Experience the Excitement

The sensation I had when I realized that by pushing a button the sounds from an ordinary acoustic guitar would mimic a variety of electric guitar pickups and amplifiers was one of astonishment.

Similarly whenever the need arises to expand the dynamics of my business it usually involves pushing a few buttons (metaphorically) and allowing the internet marketing system I’ve plugged into to do its job.

Just like a team of talented engineers designed and created the modeling amp, many experts have pooled their talents to create the system that allows me to flow effortlessly through the world of international online business.

Building on a Firm Foundation

When we decided to home school I had to do a lot of research into the different curricula available. What stuck with me the most had to be the evidence presented by parents who plugged their children into a specific math system.

With only the basic skills in math and an elementary reading level, my children have applied this system to learn advanced math on their own.

Not every internet marketing system is going to be on the same footing. These are businesses themselves and their success mimics the achievements of every entrepreneur that plugs into them; that’s why they keep getting better.

Honoring The Direct Marketing Email List

direct marketing, Marketing 23 Responses »

Mar 162010

They Can Always Opt Out

Permission marketing is the principle behind building a direct marketing email list. Given the choice, shoppers will likely leave a cluttered display-crazy store to find a more pleasant experience. If we hit our list with enough junk they’re not interested in, they’ll be gone.

Direct marketing through regular mail or email is effective because the message is usually short, to the point and of interest to anyone on the list. People stay because they buy items of interest to them. They won’t wander around or read a bunch of ad copy for very long before leaving for good.

Top Tier Direct Marketing Products

direct marketing 1 Response »

Feb 082010

Great Minds Recognize Great Value

Direct marketing products with a high price tag aren’t necessarily luxury items. Although some top tier products aren’t necessities of life, others affect lifestyles profoundly and attract people who recognize their true worth.

When a product can enable us to eliminate debt, secure our wealth and design the type of lifestyle that ensures prosperity for generations, it’s worth the investment. Sometimes it takes great insight to appreciate the variety of ways such a product can impact our lives.

The direct marketing professional spends a great deal of time detailing exactly how this impact resonates throughout a community. One successful entrepreneur may have a generational affect upon his family’s lifestyle. Three or more in a neighborhood can begin to transform society.

Consider The Direct Marketing Opportunity

direct marketing, entrepreneur, Lifestyle, Marketing 4 Responses »

Jan 292010

More than ever before the direct marketing opportunity looks like one of the best choices for aspiring or seasoned entrepreneurs. New products and services keep popping up all over the world. The international market is available to buyers and sellers. Marketers are in demand and direct marketers are leading the charge.

The world-wide-web not only opened international markets, but put the international market into the back pocket of any entrepreneur with a desire to generate true wealth. Day by day the tools keep getting better and the marketers more clever.

Producing Valuable People with Precious Skills

Learning about the direct marketing opportunity expands the capabilities of home business owners. The techniques and skills acquired have practical applications in many other endeavors including non-profit interests. The potential to make large sums of money teaches us how to raise funds for charities.

Discover the time to generate an incredible income without zapping your ability to volunteer in the community. Prosperous men and women who have extra time aren’t easy to find these days. Typically those qualities are mutually exclusive, but they don’t have to be.

David Beairsto