Direct Response Marketing and The Marketing Funnel
Every network marketer is continually looking to build networks within networks and direct response marketing is process for building them. This principle is logically sound because people are more productive working with people who share similar passions.
Whether those efforts are based on a new product release or a completely new business venture they’re reflected in a marketing funnel of any size and at any level.
At the top of our marketing funnel we’re looking for people who are interested in the online business world. That’s a broad niche but a niche nonetheless because everyone we find on the internet isn’t interested in doing business there.
Direct Response Marketing and Niche Marketing
Permission based marketing is accomplished when people choose to be courted as a lead or prospect. Direct response marketing begins before an individual first decides to be courted and continues until they sever the relationship.
The broadest niche is usually filled from responses to online content or ads at which point they become leads. Network marketing depends upon a steady flow of these leads even though many of them never buy or join your business.
The next response either through phone or email will determine if a lead becomes part of a smaller network or not. This process is the same if your lead list is 100 or 10,000 and continues as long as you have something new to offer (which in well developed funnels can be endless).
New Offers – Direct Response Marketing to your Existing Network
In the same way you would build a smaller network from a larger network, you would present new offers to appropriate networks. Sales and business building should always follow the response back to an offer and be directed to just those who welcome that courtship.
A gentleman used to ask permission from a lady’s parents and then the lady herself prior to courting her. Even if he’s the prince protocol must be maintained.
The quickest way to dissolve a network is to pitch them endlessly about every little thing you or some affiliate has available. Always asking permission at every stage of the marketing funnel engages the decision making process of your prospects; true leaders are also decision makers.
Teaching and Training – Direct Response Marketing and Leadership
Here’s another principle related to network marketing. Every network marketer leads a team of leaders.
Leadership is always a high priority for teaching and training. Everyone in the network knows how they arrived there and what is required of them provided they were engaged in the direct response marketing process.
Knowing why the process is important also helps preserve the integrity of the network. Learning how direct response marking works is far easier when you were a willing participant in that process, and easier to teach others as well.
Comments and questions are always encouraged. Thanks in advance for sharing.
