Jan 222010
Direct Marketing Professionals Within The MLM World
When multilevel marketing companies began giving distributors their own websites, this allowed them to begin direct marketing campaigns. They were able to drive customers directly to their web site for sales, membership or distributorship.
From a business standpoint, for MLM business owners to build a substantial income, they need to develop a network of distributors. From a marketing perspective, they now have the ability to develop their downline network, using direct marketing techniques. The world of network marketing keeps getting more and more exciting.
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I would also say you can use direct mail to motivate your downline into action. The key to direct mail is how to use it for your own specific situation. That is why it's important to educate yourself in this area as well, with know-how it can be extremely productive, without it can be a money drain.
One key thing is to make sure you have an idea of what the average Long Term Value of a new distributor is, and what is an acceptable cost to acquire these new distributors. Some people new to direct marketing use direct mail one time and say it didn't work for them because the amount of initial sales from new customers didn't pay for the mailing. Yet if they figured in how much a new customer would spend over the next year or years, they may find out that the effort was hugely successful.
If you are looking for direct mail marketing statistics to plan a successful marketing campaign, two studies are available from the National Mail Order Association, NMOA. They are, the DMA Statistical Fact Book, http://www.nmoa.org/catalog/dma/dma_stats.htm and the Response Rate Trends Report, http://www.nmoa.org/catalog/dma/dma_response.htm
The NMOA also has a lot of free direct mail advise.