They Can Always Opt Out

Permission marketing is the principle behind building a direct marketing email list. Given the choice, shoppers will likely leave a cluttered display-crazy store to find a more pleasant experience. If we hit our list with enough junk they’re not interested in, they’ll be gone.

Direct marketing through regular mail or email is effective because the message is usually short, to the point and of interest to anyone on the list. People stay because they buy items of interest to them. They won’t wander around or read a bunch of ad copy for very long before leaving for good.

23 Responses to “Honoring The Direct Marketing Email List”

  1. David you have a real talent with videos – well done! Very good points you make. I'd also like to suggest that one tries to find a way to be different in emails, for example by using a customized signature.

    ~Marcus Baker~
    Attraction Marketing Coach

  2. Customized signature… I like that…

  3. Haha wow, that video was refreshing! Good stuff David!

    Garrett

  4. Very creative David! Everything we do should add value!

    Vitaliy Dubinin
    Network Marketing Expert

  5. Very Engaging! I look forward to seeing more of your animoto work.

  6. Great video and a big wake up call to so many email “marketers.” Relationship building is still the most basic thing in building any business. Let's not turn our market off before they know who we are.

    Stephen Bolin
    Online Marketing Coacy

  7. should be a couple more posted… I'm working on importing video now… can't seem to get around their automated processing…

  8. David, Thank you for sharing. I'll take a note of it on my back-ups.

    Like your perspective buddy. Keep up the great work!

  9. thanks Ryan… it's easy to keep up the good work when you love and believe in what you're doing…

  10. thanks Stephen,
    like every relationship we're in, we can make it better or worse depending upon what we chose to say and do.

  11. thanks Susanna… animoto is fun, I'm still making adjustments… working with video seems to keep me moving in many different directions depending upon what message I'm trying to convey.

  12. thanks Garrett… I keep trying to best myself (and watching other peoples work also gives me ideas on how to do that)

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