Click It Again
“Increase conversions by cutting and pasting my ad copy?”
I know it sounds simple. Let me explain.
When I first heard about this technique I knew it would work because it held to all the rules about congruency. You see those rules were written for the sake of the searcher and searchers hate tangents.
If someone hits one of your ads and clicks they’ve confirmed they like your ad copy. Unless you just had a great picture on your banner ad and they clicked it to see more.
Won’t the same copy lead a greater percentage to click again, only this time after the opt in?
Congruency Matters
One thing I didn’t mention in the video (oh yeah there’s a video) is that if you frame the landing page around the ad copy it’ll be even easier to stay on target.
So split testing and tracking will tell you a lot but if all you know is that the ratio isn’t satisfactory… compare the landing page to the ad copy again.
If you like this concept please tell me and share it with your friends. Read It, Feed It and Tweet It…
[...] This post was mentioned on Twitter by The Unified Tribe and David Beairsto. David Beairsto said: Increase Conversions With Duplicate Ad Copy http://fb.me/yOACtPyD [...]
Thanks for writing this post , i find the information that you have shared of great value to the people that i connect with and going to pass this on to my tribe. I look forward to reading more from you.
Chris
Thanks Chris I'm breaking in this new tool for video screen cast o matic but can't get the audio working on my primary machine yet.
Nicely illustrated, except for the wobbly pen of course;)
Cheers
Nic Penrake
Wobbly pen or mouse… my problem is that I use two PC's because one is more stable and quicker but is missing certain software… so I don't shift my bamboo pen back and forth which means if I'm drawing on the other machine… the mouse gets wobbly… not that I'm much better with the pen
Seriously like the wp layout you are working with. I think I may give suffusion a try on my own in a new property website. Thank you for the ideas!