Leading With Value…
Information product marketing is a full time business for many entrepreneurs but every business owner should include this step in their business game plan. Selling mid range and high end information products and services can generate significant profit. It also builds congruency between your free offers and your primary business.
The 3rd step of the home business game plan elevates information product marketing to a whole new level. Mid and high end products:
1.   Can be priced from hundreds to thousands of dollars
2.   Can be either one time purchases, ongoing courses or memberships
3.   Establish you and your brand as experts within your niche
Entrepreneurs discover quickly how hungry they are for success when they reach this stage. Info product creation at this stage demands a unique selling proposition (USP) and hard work.
Your USP
Your mid range and high end product must still address an urgent problem that is clearly felt by your niche. Defining that problem is the first part of your USP; presenting it is the other.
Presenting your product in a way that makes it impossible to refuse requires a user friendly proposition.
Money Back Guarantee
You enter the process to create an info product because you already know that it works. Guaranteeing your product actually brands you together with your offer.
The guarantee also removes prospective customers from even a hint of buyer’s remorse. State your guarantee emphatically.
Perceived Passion
Entrepreneurs graduate at this stage of the game plan from perceived value to perceived passion. Your information products and services reflect your deep felt convictions and beliefs.
Here the transparency of your business ethic offers unmistakable proof that what you offer is worth far more than you’re asking.
Information products typically reduce extensive education to the nuts and bolts of what must be done to achieve a specific desired result.
Not The Final Step
Successful business owners don’t stop learning. They never stop buying books, attending conferences, forming mastermind groups or consuming info products.
This step is necessary for the professional that creates the product and those that buy the product. It isn’t the final step.
Your Sales Page
The sales page should reflect exactly how your product will solve an urgent problem. It should detail the value of the benefits that can be expected. It should feed off of the urgency of the problem with a passionate appeal to both intellect and imagination.
The vision you’ll be selling is one you’ve already seen. Describe it by telling the story of how this revelation has impacted you and others if you’ve managed to gain social proof.
We’d love to hear how this has helped so please leave comments and… Read It, Feed It & Tweet It!
