Leading With Value…

Information product marketing is a full time business for many entrepreneurs but every business owner should include this step in their business game plan. Selling mid range and high end information products and services can generate significant profit. It also builds congruency between your free offers and your primary business.

The 3rd step of the home business game plan elevates information product marketing to a whole new level. Mid and high end products:

1.    Can be priced from hundreds to thousands of dollars
2.    Can be either one time purchases, ongoing courses or memberships
3.    Establish you and your brand as experts within your niche

Entrepreneurs discover quickly how hungry they are for success when they reach this stage. Info product creation at this stage demands a unique selling proposition (USP) and hard work.

Your USP

Your mid range and high end product must still address an urgent problem that is clearly felt by your niche. Defining that problem is the first part of your USP; presenting it is the other.

Presenting your product in a way that makes it impossible to refuse requires a user friendly proposition.

Money Back Guarantee

You enter the process to create an info product because you already know that it works. Guaranteeing your product actually brands you together with your offer.

The guarantee also removes prospective customers from even a hint of buyer’s remorse. State your guarantee emphatically.

Perceived Passion

Entrepreneurs graduate at this stage of the game plan from perceived value to perceived passion. Your information products and services reflect your deep felt convictions and beliefs.

Here the transparency of your business ethic offers unmistakable proof that what you offer is worth far more than you’re asking.

Information products typically reduce extensive education to the nuts and bolts of what must be done to achieve a specific desired result.

Not The Final Step

Successful business owners don’t stop learning. They never stop buying books, attending conferences, forming mastermind groups or consuming info products.

This step is necessary for the professional that creates the product and those that buy the product. It isn’t the final step.

Your Sales Page

The sales page should reflect exactly how your product will solve an urgent problem. It should detail the value of the benefits that can be expected. It should feed off of the urgency of the problem with a passionate appeal to both intellect and imagination.

The vision you’ll be selling is one you’ve already seen. Describe it by telling the story of how this revelation has impacted you and others if you’ve managed to gain social proof.

We’d love to hear how this has helped so please leave comments and… Read It, Feed It & Tweet It!

The 2nd step in your home business game plan requires info product creation for what we call a low cost item. This establishes the entrepreneur as being:

1.    Passionate about the needs within their niche
2.    Committed to delivering valuable resources
3.    Capable in their leadership role (confident enough to charge money)

Information product marketing is everywhere and thanks to the internet the process from idea to first sale is fast and easy.

Your low cost information products and services should be simple and congruent with any free products you’ve created. They should step up and deliver more by offering a specific solution to an urgent problem.

Step 1: Identify An Urgent Problem Within Your Niche

This could be one of the first issues you had to overcome when starting your business. You may have done everything correctly or you may have faced issues that complicated matters.

All of your experiences are valuable to someone who’s never had them especially if they’re about to go through the same trials. Your perspective is unique because it gives others who will come behind you a glimpse into the future.

Step 2: Formulate The Problem/Solution Syntax

This process actually pulls together most of the info product creation details which is why entrepreneurs should always keep wisdom journals.

Once you learn how valuable problems actually are you’ll begin to look at them as opportunities for profit. It goes against common sense to look for challenges and difficulties but reality pays handsomely to the one who prevails.

Everyone resonates with an unquestionable conclusion. If your solution works it can be backed up with a guarantee or promise.

Step 3: Frame The Solution With Benefits

One of the greatest incentives to create info products is also the incentive to buy them… they save time.

If I have a choice between reading an info product that promises to help me setup an account at xyz.com following a step by step process or going to xyz.com and trying to figure it out myself…

Saving time is only one of thousands of possible benefits that information products offer. This is why an understanding of your niche will prove vital because you’ll know exactly what they consider the ‘BEST’ benefits.

Even listing the benefits you’re looking for yourself can begin to frame an information product or service. Wherever you decide to start, you’re only two steps away from creating your first info product.