» David Beairsto

Say Internet Marketing and SEO Is The Typical Response

The local ‘ActionCOACH’ organization along with a nearby resort sponsored a ‘Knetwork and Knowledge’ event last night and as I introduced myself over and over again to other local business owners the very first thing they thought of after hearing ‘Internet Marketing’ was SEO.

Advertising online is still one of the most powerful direct response methods for doing business but searching continues to explode in a number of ways:

Searching from mobile devices
Searching on multiple engines
Searching within directories
Searching to verify public opinion
Searching to scrutinize an ad or the company in the ad

Business owners like everyone else love to buy things and online business owners are the most active online customers. The role SEO plays in E-commerce will only escalate because people feel empowered by their ability to find exactly what they’re looking for wherever they happen to be.

Becoming Number One

When the Action COACH asked who wanted to increase sales everyone raised their hands. Why not?

I scribbled ‘page one’ because that’s the ultimate goal of anyone wanting to do business online. When you get to page one on the popular search engines you automatically increase traffic to your sites which increases the number of sales.

Fancy advertising and powerful ad copy are useless unless the traffic is streaming steadily onto your website and SEO is responsible for making that happen.

The Number One Answer?

My ‘take away’ last night was a subtle reminder that the end process of someone searching a keyword or phrase is to find exactly what they’re looking for.

However, my goal is that they find what they’re looking for and buy from me (or my client if I’m setting up SEO for another business).

You see SEO will get the potential customers, leads, prospects or clients to your site, but unless you convince them that the benefit of buying from you is the right choice, the investment for SEO isn’t cost effective.

How you provide valuable solutions to immediate needs and convey the unique benefits you offer is the ultimate goal at the end of the SEO quest.

SEO is like the ultimate power tool for building your business online but it takes a set of tools to complete any job.

Share your thoughts and comments but more importantly share your value!

Anytime Anywhere

Running a home business from anywhere is all about being able to do what you want when you want which includes work. Being able to create a banner in minutes means that while your sitting at the airport, coffee shop or the park you can create a banner if you have a laptop and internet access.

This video teaches banner creation with a tool called MyBannerMaker.com but be sure to visit the site and see some of the exceptional banners created with this tool. Quick, easy to understand and powerful, this tool puts the capability to finish a creative product in the hands of the entrepreneur who imagined the product.

Outsourcing will never go away but we work with a constant stream of people who are just getting started that need to know there are options out there… powerful options to do some really good work without paying someone else to do it; and waiting for them to finish it.

Banner marketing continues to be one of the most effective skills an internet marketing professional can learn and apply. An effective banner that draws quality traffic needs no maintenance; just set it and forget it.

Whether you decide to have banners created for you or learn to do it yourself this knowledge is valuable to everyone who doesn’t have that option. Besides… making banners is fun.

I hope you find this information useful. Please leave comments or questions below and as always… Read It (or watch it) Feed It & Tweet It!

Somewhere Over The Rainbow

On my way up the mountain to my home, the crest of this rainbow slowly became visible until the entire arc touching ground at both ends made me wonder, ‘Will I find a pot of internet marketing at the end?’

To many people in my industry that’s what this is like. You come to expect something resembling magical riches to emerge while you make the journey into the world of internet marketing.

In reality following the colorful trail of internet marketing is different because the riches are actually obtainable.

Gold Online or Offline Isn’t Enough

If you’ve got enough gold the opportunities and possibilities in life increasingly expose themselves. The process of using a business system tends to deliver a greater return than searching for gold at the end of a rainbow.

Leveraging the internet with online automation or constructing to essentially work forever, slowly increases the flow of income, which then increases the amount of time we have to pursue other interests.

Calculating The Cost of The Moment

If I’m working like a dog in my home business and miss the precious moments that make life spectacular, the pot of gold I find online won’t be enough to repay the expense of that lost experience.

Think long and hard about keeping the balance between what is valuable and what is irreplaceable. There will always be gold online but that shouldn’t be the dream.

Enjoying the beauty of a rainbow is more rewarding than chasing that elusive pot of gold. Live life in the journey, not the destination.

David Beairsto

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