Click It Again
“Increase conversions by cutting and pasting my ad copy?”
I know it sounds simple. Let me explain.
When I first heard about this technique I knew it would work because it held to all the rules about congruency. You see those rules were written for the sake of the searcher and searchers hate tangents.
If someone hits one of your ads and clicks they’ve confirmed they like your ad copy. Unless you just had a great picture on your banner ad and they clicked it to see more.
Won’t the same copy lead a greater percentage to click again, only this time after the opt in?
Congruency Matters
One thing I didn’t mention in the video (oh yeah there’s a video) is that if you frame the landing page around the ad copy it’ll be even easier to stay on target.
So split testing and tracking will tell you a lot but if all you know is that the ratio isn’t satisfactory… compare the landing page to the ad copy again.
If you like this concept please tell me and share it with your friends. Read It, Feed It and Tweet It…
