Advertising Online For Local Traditional Businesses

advertising online, home business, internet marketing, internet presence, local business, Marketing, online business world, SEO, social media, social media marketing 1 Response »
Aug 142011

What Local Business Owners Discover When Advertising Online

Old school advertising methods still work for some but increasingly we find advertising online has a much greater impact for local business owners. I’m always impressed when a local contractor not only recognizes the differences in ROI between print and online advertising, but also takes the time to track results.

I spend a lot of time with network marketers or web based business owners who basically drive the demand for improvements to tracking online results. From a marketing perspective it really doesn’t matter where you invest your advertising dollar as long as you know exactly how well your ad campaigns are performing.

The potential to drill down to a well defined niche target and not waste money speaking to an audience you can’t possibly serve is why internet marketing beats print or public media advertising for cost effectiveness.

Advertising Online with Social Media

I don’t expect seasoned plumbers or electricians to have the same working knowledge of social media advertising. As long as they’ve experienced the potential of an ‘Adwords’ campaign they’re essentially predisposed to jumping into the deep end.

For most small business owners who service a local clientele the social media campaign can be managed in just a few hours a week. A family member or administrator can spend about 15 to 20 minutes a day updating, responding and sharing.

While hiring a social media manager may not be obtainable for all small businesses, the skills can be mastered by anyone. Most people already know how spread news online and the menus for placing ads in social media are as friendly as the platform itself.

SEO vs. The Chamber of Commerce – or – Advertising Online vs. Print Ads

Depending upon the business you’re looking to attract, joining your local chamber may be a good idea.

Businesses typically trust chamber members but these days the local chamber can be full of competition. Everyone has the opportunity to place their ads in the chamber’s directory but anyone who wants more information is going to find it online.

SEO is important for your online business world as it relates to being found according to the relevance of your site or other online content. Advertising online through SEO is usually considered free, although there is work involved. For local businesses most of that SEO effort is focused on location.

Advertising Online as a Fully Branded Entity

Recognition and reputation go hand in hand. Comments, recommendations and reviews drive interest.

What people are saying about you on the street defines your brand in the real world. What they say about you online defines your brand in the online business world.

Advertising online isn’t just about making a connection between the person who clicks your ad and your local business. It’s also about sharing your brand with them in a way that allows them to share it with the rest of their online world.

If you’re a local or traditional business owner with results or insight you’d like to share about advertising online we welcome your input. For practical help with every aspect of doing business online please visit ‘Free Online Home Business Training’ to discover how to apply the techniques used by home business owners for your traditional business.

Advertising Online for Local Businesses

Posted by David Beairsto at 5:31 am Tagged with: , ,

How To Untangle Your Home Web Business

entrepreneur, home business, Leadership, Network Marketing, Work At Home 1 Response »
Oct 192010
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Since establishing a home web business is both economical and practical, it is attracting thousands of people each day from all over the world into a web of confusion. The practice of hard selling affiliate companies to people with no business education can be misleading if not downright deceiving. Thankfully aspiring entrepreneurs can still find valuable leaders who teach that the business owner is the business and the affiliate is just something they offer.

You Call This Easy?

For people with technical backgrounds certain aspects of the home web business are easier than most people in the crowd find them.

Yet it’s easy to be absorbed in all the wizardry of online business automation and forget the foundation that all business is built upon:
1.    Providing an actual solution that people are currently looking for (development)
2.    Connecting your solution to those people looking for it (marketing)
3.    Leveraging that connection to generate momentum (customer support/service)
4.    And the most important thing…

The Missing Ingredient…

Unless a spider uses that sticky substance its web won’t hold together nor will anything get stuck inside. I know… gross.

Without ‘spices’ food is bland, without ‘passion’ life is tedious, without ‘wind’ sailing turns into rowing and without ‘you’ that home web business is just an image on a screen.

If you have the technical skills to generate killer graphics and the copywriting skills that draw people in, how sustainable is the interaction if your visitors find an affiliate but never find you?

Window Dressing

Most retail stores stock products from a variety of suppliers and those suppliers cater to as many manufacturing sources as possible. Competing stores with the same goods spend a great deal of time on window displays to entice people to come inside.

Home web business owners that use affiliate products or memberships as the front end of their business miss the point of window dressing.

Retail stores start with the window dressing to draw people inside where they can experience the rest of the store’s atmosphere, personality and character.

Integrity Breeds Sustainability

Leaders who offer real value in the form of information, training and understanding are attractive because of their personal value, not their primary business. They genuinely care about the success of people they’re introducing to internet business.

Affiliate marketing will never go away but the process by which online business opportunities are offered should be based upon a clear understanding of what home web business really involves. Independent entrepreneurs aren’t just the casing for someone else’s products and services… they are the business.

Just as MLM companies are slowly learning that new distributors need some type of education in marketing to build a business, internet entrepreneurs have to address the need for developing depth to the front end of their business.

Easier to Learn the Hard Way

Just like the fly that got caught in the web… yeah I know, gross… it’s easier to learn when you actually make the mistakes.

Building a business requires becoming a leader which requires offering something of value that identifies your uniqueness. By pouring your personality and character into the products and services you offer, people will recognize and resonate with your passion.

In the absence of that depth the internet is filling up with ‘stage 2’ spam in which prospects must ‘opt in’ before they get it.

The good news is that thousands of prospects are looking to start a home web business and they want valuable leadership.

 

Are you curious about how long it takes to build your online business world? In as little as 6 days you can create your home web business. You’ll even understand exactly what you’ve done and be prepared for what to do next. Get your copy of  “How To Create Your Online Business World In 6 Days” to learn how.

Posted by David Beairsto at 6:28 pm Tagged with: , , ,

How Your Online Business World Works

business system, entrepreneur, home business, Internet Business Model, The Power Of The Internet 1 Response »
Sep 212010
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A Whole New World…

The online business world works. You can get started with the process of creating your business world on the internet with very little time or expense. When you do you’ll discover exactly how it works.

If you own a small business or run a service of some kind and haven’t entered the online business world you’re not alone. The most popular reason given by most people is that they just don’t understand how it works.

People don’t naturally enter into challenging or complicated arenas when they know they lack the knowledge and experience to succeed.

The evidence is now overwhelming that unless you take your business into the online business world quickly you’ll soon be out of the competition.

The Basics

Every business needs:
1.    Clients or customers
2.    A valuable product or service
3.    More clients or customers

In truth there is a lot more that a business needs but without the flow of people who want and purchase what you offer the rest of it is superfluous.

Why Do It Online?

The volume of clients and customers available continues to grow and the most successful new business ventures in the last decade are all web based.

Automation eliminates most of the tedious minutia (in some cases all of it) that otherwise saps our time and energy.

Clients and customers who’ve experienced the value you offer have many ways to share you and your business with others.

Nuts and Bolts

There are a few requirements your online business world cannot do without:
1.    You need a presence (web sites, blogs, profiles, information)
2.    You need a way to be discovered (ads, articles, videos, forums)
3.    You and your business need a unique identity (a brand)

In addition you need a means of tracking what’s working, who’s visiting and who’s buying.

How Your World Works

Online you have an opportunity to establish gigantic worlds where everyone can find something they need or want. This is what larger companies are busy doing almost to the point where they’re in direct competition with their own brick and mortar retail stores.

You also have an opportunity to create tiny business worlds that speak to a specific niche and offer them exactly what they’re looking for.

Your world can be modified as often as you like to speak to current trends, or duplicated to speak to other niches. How well you communicate to your audience will determine how well your online business works.

Do you want to know how your online business world works? You can read about it, study the subject or create it. Creating something always brings a level of understanding that can’t be obtained any other way. We’ve designed a guide that helps you ‘Create Your Online Business World in 6 Days’ regardless of your background or technical skills.

Posted by David Beairsto at 5:44 am Tagged with: , , ,

Inside Your Online World

entrepreneur, internet presence, Leadership 1 Response »
Aug 262010
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You are at the center of your online world and should have complete control over your appearance and the perception people within that world have of you. Always strive to create a world that has value, honesty and integrity at the core because you are that core.

Quickly and Easily

This is what everyone is looking for and fortunately the tools and training to accomplish the creation of a virtual world have made it a painless undertaking.

The speed at which your online world can be created is simply astounding. As you discover what is taking place when you…

1.    Start a Blog or Website
2.    Create a profile on a social network
3.    Spread content around the internet
4.    And start linking everything together

… you’re creating a virtual world and you are right in the middle of it.

Parents have been telling their children for generations that the world doesn’t revolve around them but this is different. The world you create is designed to revolve around you.

Whether your world is intended for personal, professional or philanthropic purposes you are the designated epicenter. You are the center of the online business world you create and the more that world reflects you the better your business will be.

What Your World Sees…

In real life the world you live in is unique. No one else has the same exact people in the same exact relationships sharing the same exact experiences as you.

You are a small part of thousands of other people’s worlds all intersecting and sharing some common ground.

So imagine being thrown in the middle of that world with all eyes fixed on you and every ear hanging on your every word; kind of scary.

… Is What You Show Them

The magic of your online world is that for the most part you control what people see, hear and discover about you. The greater the control you have over the media you utilize, the more accurately you can portray yourself to your world.

Honesty is the most important ingredient in any relationship. The people in your online world have limited information to consume about you compared to actually knowing you but they will always recognize sincerity and will always expect integrity.

The clearer your content presents your image or your brand, the more likely the people in your virtual world will have that sense of really knowing you.

Popularity through Value

In addition to the people in your online world recognizing you regardless of where they find you as an honest and sincere person, they expect some type of reward for belonging to your world.

In the same way we expect our friends in life to put themselves out there for us and expect even more from our families, being the center of your own internet universe does command a few expectations.

The most important question to ask is, “How have the people in my internet sphere benefited from their experience today?” This will force you to provide honest value and increase the gravitational pull on anyone who is still orbiting you in cyber space.

It’s never too late to take control of  your online world and weave your personality, vision and passion into the world you’ve already created.

Leave comments below or ask questions and I’ll do my best to point you in the right direction.

Take advantage of the sharing features here to help others discover how they can create a world online around the message or mission they have in their hearts.

Read It, Feed It and Tweet It…

Posted by David Beairsto at 4:45 am Tagged with: , , ,

How To Build An Online Business World In 6 Days

home business, internet presence, Lifestyle 1 Response »
Aug 132010
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“How Strong Is Your Desire To Create The Online World That Defines You And Your Business And To Finish It In Less Than 1 Week?”
Introducing: ‘How To Create Your Online Business World In 6 Days’

In The Beginning…

It’s hard… hard to get passed the suspicions and fears of what to expect, hard to get a good idea of whether this will be something you like or not… and it keeps people from trying.

So I thought to myself, “What if I could put together a guide to take people through the process of creating their online business world quickly and easily?”

These are the basic elements upon which everything else in your online business world will be based. You can have them in place taking only a couple hours a day for 6 days.

How Important Is This?

Every time you push the learning curve back, more people are willing to try. Every time you address fears and concerns more people can relate. You can give a taste of this lifestyle to more people in your niche by allowing them to experience what’s involved first hand with minimal up front expense.

2 hours per day for 6 days… anyone can do that.

My vision is to see more and more people make the journey into online home business with more success. That’s important to me.

Let me know if you’re interested in getting a copy of this book before it goes public which is going to be any day now.

Posted by David Beairsto at 9:44 am Tagged with: , ,
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