Knowing What You’re Aiming at Helps With Your Aim
When you get inside the mind of your objective audience that perspective becomes the catalyst to creating a marketing plan.
The purpose isn’t to pitch an offer that anyone would jump at, but to clearly display what our ideal buyer is looking for.
Entrepreneurs have to be clever when they design marketing online campaigns.
Someone, somewhere, has a need, want or desire they begin searching for… when we know what they’re looking for, we know how to present the answer… if we don’t know what they’re looking for, then they’re not our objective target.
[...] 24, 2010 — davidbeairsto The Purpose of Creating a Marketing Plan http://davidbeairsto.com/the-purpose-of-creating-a-marketing-plan/ Posted in Uncategorized. Leave a Comment [...]
David… Stop blogging now and take up painting. Seriously.
Haha, ok now… Seriously seriously, great stuff. Those three simple questions would save a ton of newbie marketers a ton of headaches… I'm re-tweeting this now in hopes of saving them!
Thanks for the post.
Garrett
[...] This post was mentioned on Twitter by David Beairsto, Garrett Miller. Garrett Miller said: The Purpose of Creating a Marketing Plan RT @DavidBeairsto http://bit.ly/dxva4V [...]
We all market to niche groups because people keep turning out with different likes, tastes, interests… not only would our job be boring if we could hit everyone with one campaign… the world would be as well.