The Niche Within The Niche
Learning to use home business blogs has become an art form among entrepreneurs.
By design an online business blog has a narrow scope to target a specific interest or subculture.
The tools are just mesmerizing. You can spend hours on end reading about the latest Word Press plugins and what they can do.
1. SEO (Search Engine Optimization)
2. Social Media Integration
3. Surveys, polls and quizzes
4. Newsletters – Podcasts – RSS Feeds
5. Discussion groups, forums, training
A Wet and Wild Metaphor 
Let’s say you like to fish.
You want to find the best fishing lure and where it is most effective. While searching online you find an internet business blog; and another.
After spending hours reading about what you didn’t want to know, it becomes obvious. You can’t find what you’re looking for.
Guess what? You just found another niche.
User Orientation
Everything about the internet including the business blog is user oriented. It starts because someone is looking for something specific and doesn’t want to sift through information overload.
We can narrow it down like this:
• Fishing lures
• Fishing locations
• North eastern Pennsylvania
• What works best for what type of fish
If we already own a generic fishing lure blog we’re hitting a big target. If we get into locations we can either go broad or get specific.
Breaking it down to small geographical areas where we name the fish and the lures they love… bingo!
I’m using fishing lures purely as an example, but if it helps you or your business specifically, great. When you’ve finished creating:
…bestluresforrivertroutinnepa.org, send me an email so I can check it out.
Why It Matters
The most important aspect of the best business blogs is specificity. Giving the user exactly what they’re looking for and nothing else.
Most business owners and especially online home business owners have the potential to serve a variety of niche groups. How they choose to serve them is important.
The reason why most hosting companies will allow unlimited domains on a single account is because of popular demand.
Your business is better served by having a business marketing blog specifically tied to each unique interest. Sure it’s a lot more work but keep in mind online home business is about making it easier for people to find you.
If you find this post helpful please pass it along and tell us in the comment section.
READ IT – FEED IT & TWEET IT!
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